Riding a bicycle amongst 2 ton SUV's tends to make me a bit smug. When I see a big vehicle spewing exhaust on me with advertisement for "Eco tourism" or "buy solar and save the earth" or "Wildlife conservation" I get a bit smug.
Living in a town with more than its share of Naturalists, conservationists, environmentalists, eco tourists, and otherists I am surprised how little we all examine our footprint, myself included. I realise I am not that much different in the big picture than the SUV drivers.
What I need to work on is the number of times I fly to Dar es salaam, my business of Internet consuming materials, electricity, oil. I am no different than the people in the SUVs preaching eco tourism.